A drop-off in buyer demand and rising home inventories has made
marketing a home more difficult. RealEstateJournal.com, The Wall
Street Journal's guide to property, offers tips:
1. Size up the playing field. Study your local market and investigate
other homes' listing prices compared to what buyers are actually paying.
2. Price competitively. Price a residence just below what the market will
bear. If a home is overpriced, a buyer will dismiss it and move on to
the next one.
3. Do your legwork. Use aggressive marketing.
4. Don't delay. Point out to a seller that even if an offer isn’t all he had
hoped, taking it instead of waiting for a better deal can save money in
the long run.
5. Negotiate. Recommend that sellers offer concessions to potential
buyers, such as making minor fixes. Small expenditures speed a sale
and, ultimately, preserve price gains.
John Kavazanjian
Broker
"A Real Professional"
Florida
Premier RE Mgt. & Sales
2275 S. Federal Hwy.
Suite 330
Delray
Beach, FL 33483
(561) 243-2168 office
(561) 272-8791 Fax
(561) 699-3004
Cell
jkavazanji@aol.com
www.palmbeachrealestatesource.com
